Bespoke and Bridal
I still remember with the very first bridal set I made, the bride started by saying.. “I don’t want to be weighed down on my big day with a heavy piece, no sagging ears and please something I can use again”. I promised her she wouldn’t feel a thing when she wore her pieces, but would look every bit as regal as she imagined. To be honest, a good piece of jewellery boils down to precise and careful craftsmanship where no aspect is substituted with heavier/less expensive alternatives. I find it is important to put myself in the shoes of the wearer and evaluate how comfortable the pieces are- which is why I take it upon myself to ensure that every piece has been handled by me personally.
Creating jewellery is a process I want to share with you, allowing you to be as involved as you would like. Nothing is impossible- so let your imagination go wild and let’s get on our way in this exciting journey of design.
Spirit of Creation
Your requirements are my number one priority, so whatever your idea may be, brief or extremely detailed, I want to listen to you first.
I then suggest designs to you via email/in my showroom
Budget! I know this is probably the single most important point to address, and since we are wholesalers of diamonds- I am able to provide you with the price benefit and good value for your money
I will revise my designs as many times as you need, this is my absolute passion, and there is nothing worse than feeling pressured to agree to a design. So I like to work on this process together, and for as long as it may take until you find what is perfect!
We do the initial mock-ups, and any subsequent changes you may have design-wise will be accommodated.
I try to ensure all the coloured stones (if that is what you choose) are cut in our factory, so there is total quality control here.
The final fitting, you get to see, try and give me feedback before I set the final piece.
Sera Jewels is a life-long service guaranteed to you. All small repairs will be done complimentary.