Dear Ladies,

Diamonds are more than just an investment, they are a celebration of you...I believe it is important to have a name and story to the jewellery you are buying, and so let me start with telling you about myself. I became part of the Bagaria family that had been in the jewellery industry for over 3 generations, (very exciting I must admit!) and specialized in procuring large-sized loose diamonds. I moved to Bangkok in 1993 and found myself trying to find time between my husband and 2 little girls, while managing the move to this new, foreign country. It was enough of a challenge – so the thought of entering the jewellery business seemed like a far cry from reality. Yet, I found myself drawn to the amazing access I had to some of the finest quality and rarest sized diamonds, right in my own backyard! My curiosity led me to visit the factories to understand the production process, complete a specialized jewellery design course. But the most important lessons of all came from interacting with various customers, each who wanted to turn their exclusive diamond purchases into jewellery pieces that told their stories.

In 2008, I branched off on my own – with a small loan, a pinch of luck and lots of passion, with a single goal in mind to give women a brand that would become their best friend. Sera Jewels had to be the place you could come to when you wanted a simple 'pick-me-up', or reward yourself for accomplishing a fantastic goal. This jewellery would be all about you, about celebrating yourself and feeling special in those moments in your life that deserved to be cherished and applauded.

Now, with over 15 years of experience, I want to speak with you, understand your comfort level (yes, that includes price too!) and show you that your jewellery can speak volumes about you. My philosophy is simple: no obligations for both, big or small items, because every piece is about your enjoyment. I am here to answer all your questions – every step of the design process is within my reach – right from sourcing the perfect gemstones, to designing your bespoke art piece, to ensuring it is wearable, to perfecting the finish and most importantly, making sure you are happy with it. I have a lifetime guarantee of service.

I hope you enjoy what you see here. I want to hear your ideas, dreams and inspirations. I would love to share more of my collections, in turn. Or even start right from scratch so you can find something to celebrate you today, and pass on to your next generation, tomorrow. I'm inviting you to get ready to sparkle!

Best wishes,
Shaily