Diamonds

Sera Gems (where Sera Jewels stemmed from) have been in the diamond business for 3 generations, which means that selling diamonds Business-to-Business, our prices become competitive as compared to other retailers. With this in my own backyard, I don’t have to compromise on prices and how genuine the diamonds for my pieces created at Sera Jewels are. Keeping it in the family means I can verify, assess and buy the diamonds at the correct price. This is something I can guarantee without question, right from sharing the source of diamonds to the certification- diamonds is what we know best, and a reputation our family has worked hard to create over many generations.